Friday, September 05, 2008

Payback's A Medivac
Hit 'em where it hurts, ladies!

Believe it or not, this is from MSNBC. Here's the article; (Emphasis mine) Angry readers dump Us Magazine over Palin
By Courtney Hazlett

ST. PAUL, Minn. - Three celebrity weeklies — OK!, People and Us Weekly — featured Sarah Palin on their cover, but one of those magazines is reportedly losing subscribers because of it.

Us Weekly, which unlike People and OK!, chose a rather caustic cover line (“Babies, Lies and Scandal”) is said to have lost thousands of subscribers in just the first 24 hours following the printing of the issue.

“I’m hearing it’s 5,000, maybe more,” says one well-placed source in the industry. Another source claimed that as many as 10,000 readers have already cancelled their subscriptions. A spokesperson for Wenner Media, which publishes Us, says “it is completely false that we are losing 10,000 subscribers.” As for the 5,000 estimate, the spokesperson only said “that is false, too,” but wouldn’t comment further.

Five thousand might not seem like a large number at first glance, but it’s significant in the context of Us’s printing schedule. The magazine goes to press Monday night, which means subscribers don’t receive their issues until Friday or Saturday. In other words, the cancellations are coming from subscribers who, in many cases, haven’t even gotten their hands on the actual issue.

“When Us went to print Monday night, it looked like the ticket was falling apart," says one magazine editor. “They went to print thinking Palin was dead in the water, and their mistake was thinking everyone who reads Us is a Democrat, when they’re not. Readers are loyal, but the base of a political party is more loyal. They don’t need to read the magazine when there’s so much press around it to know to be upset.”

Upset might be an understatement: One Us advertiser has admitted that they’ve received calls from angry former subscribers threatening to boycott their products. “(Us publisher) Jann Wenner supports Obama, Wenner media decided to follow the buzz around Palin before her speech, and now subscribers feel like a vote has been cast on their behalf," says another magazine editor. “It’s going to be tough to bounce back from this one. Especially if the advertisers get involved. If they get nervous, that can hurt all of us.”

5 Comments:

Blogger nypd green said...

May I make a suggestion for a little grass roots payback. The next time you are in the doctors/dentists/Jiffy Lube/etc. waiting area, with a stack of this crap sitting next to you (I think I'll safely assume anyone reading this blog does not subscribe to this tripe!), remove the prepaid postage subscription inserts from the magazine. Then, take them home and write Us magazine notes of displeasure of their slanderous diatribe against the Palin family on these inserts and mail them back at your leasure. Knowing they are receiving your complaint on their own dime is going to feel real good(I've done this before). Almost like going to confession!

10:42 AM  
Blogger RJW said...

That is a suberb suggestion.

2:07 PM  
Blogger RJW said...

That is a suberb suggestion.

2:07 PM  
Blogger paramedicgirl said...

They sure are afraid of Sarah Palin aren't they? Should be an interesting few months.

1:14 AM  
Blogger Coffee Catholic said...

YES!! I'm so glad to read this!!

8:20 AM  

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